For community builders Brad Fain and Ron Fain, planning is not about controlling growth; it is about creating a process where communities, landowners, and public officials can work together to shape the future responsibly. During a recent podcast conversation, Brad Fain and Ron Fain addressed misconceptions surrounding land planning and development in Prescott Valley, emphasizing that every project begins with a vision, dialogue, and community engagement.
Brad Fain and Ron Fain explained that planning is often misunderstood by the public, especially when conversations around downtown Prescott Valley and future growth become controversial online. They note how development proposals are rarely finalized without revisions. Landowners and developers work alongside municipalities, planning staff, and community members to make adjustments throughout the approval process.
Brad Fain and Ron Fain pointed to Prescott Valley’s decades of growth as evidence that collaboration between the public and private sectors has historically worked well for the community. While acknowledging that mistakes happen in any growing community, they stressed that planning is still preferable to unchecked development.
Without planning, growth can happen parcel by parcel, with little coordination beyond individual land sales and home construction. The result can be fewer amenities, reduced open space, and fragmented wildlife corridors.
The conversation also highlighted an upcoming Signature Series event titled “The Land We Share”, which will bring together regional experts to discuss land planning, transportation, conservation, and community development.
The free public event is scheduled for Tuesday, May 19, at 3:30 p.m. at The Center on Rosser Street in Prescott. Organizers are asking attendees to register in advance to ensure seating availability. The panel will feature professionals from both the public and private sectors who specialize in planning, transportation, wildlife conservation, and regional growth strategies.
WHEN: Tuesday May 19th, 2026 | 3:30 PM
WHERE: The Center on Rosser Street | 1280B E Rosser St, Prescott
Brad Fain and Ron Fain encouraged residents interested in understanding how planning decisions are made to attend the event and become part of the conversation shaping the region’s future.
