Fain Signature Group

April 2026

aerial view of Prescott Valley

Inside Prescott Valley’s Retail Site Selection Process

  In this podcast segment with community builders Ron Fain and Brad Fain, factors related to where retailers and national chains decide to locate in communities like Prescott Valley, Arizona, are discussed.  The first is population density, often referred to as “rooftops.” Most retailers look for a base of roughly 20,000 to 25,000 residents before

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