Brad Fain and Ron Fain sit down for a new podcast recorded from the RIDE WITH US podcast studio at the Prescott Rodeo Grounds, where the World’s Oldest Rodeo provides the backdrop for a conversation about tradition, community investment, and regional pride.

As Prescott celebrates another year of the World’s Oldest Rodeo, Brad Fain and Ron Fain reflect on what the event means to the region and why it continues to bring people together from across the country and around the world. For the Fain family, the rodeo represents more than an annual event. It is part of the area’s history, identity, and shared community story.
The podcast also touches on the importance of supporting organizations that help strengthen the region. Located at the Prescott Rodeo Grounds, the RIDE WITH US podcast studio provides a space for meaningful conversations with people who help shape the greater Prescott community. The studio was made possible by Fain Signature Group, Founders Building Group, Fain Land and Cattle, and Talking Glass Media, with Joe’s Furniture providing the furniture.
This year, the Fain family and affiliated companies donated the RIDE WITH US podcast studio to the Prescott Rodeo Grounds as a way to invest in the World’s Oldest Rodeo and support an organization they believe in.
The conversation highlights the role of fans, sponsors, competitors, and local businesses in helping the rodeo continue to grow. Brad Fain and Ron Fain also discuss why community support matters as the rodeo looks toward the future.
Watch the full video to hear Brad Fain and Ron Fain discuss the World’s Oldest Rodeo, the new RIDE WITH US podcast studio, and the importance of investing in traditions that continue to shape Northern Arizona.



