Fain Signature Group


Prescott Valley Outdoor Summit Brings Tourism & Economic Benefits to Central Arizona

The 2nd annual Prescott Valley Outdoor Summit is fast approaching on September 30th and October 1st. This year, the outdoors industry event has attracted 110 registered exhibitors and sponsors, which represents a 60% surge in exhibitors and sponsors over its inaugural year in 2022. With its first-year garnering over 4,000 attendees, this year’s outdoor summit taking place at the Findlay Toyota Center and surrounding outdoor grounds is proving to be exciting both recreationally and economically for the region.

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The Fain Family Foundation has created and funded the event, bringing in tourists and outdoor enthusiasts from around the country. The event will provide local, regional, and statewide exposure for Prescott Valley businesses and the community. The outdoor summit has also attracted notable local, regional, and national exhibiting sponsors and brands such as Rugged Radios, MDC Campers and Caravans, N2Explore, NearZero, Specialized Bicycles, Archers Bikes, BIG O Tires, Ruger, Tear Off Products and Desert Financial Credit Union to name a few.

The goal of the Prescott Valley Outdoor Summit is to drive tourism, an essential goal of the Town of Prescott Valley.

As the Prescott Valley General Plan 2035 states, “With the opening of the events center and two large hotels in town, tourism promotion has taken on a much greater importance than ever before.”

Visitors throughout the southwest region of the U.S. are attracted to the event to experience the beauty of our region, our immense recreational opportunities, and the fantastic weather that the Prescott Valley region has to offer.

Tourism and the outdoors industry play a significant role in the region’s economic vitality.

  • According to OutdoorIndustry.org, “$887 billion in annual consumer spending creates the outdoor recreation economy that directly supports $7.6 million American jobs and generates $125 billion in federal, state, and local tax revenue.”
  • The Arizona Office of Tourism reports that visitors in Arizona spend $28.1 billion in Arizona every year.
  • “The economic contribution of OHV (off-highway vehicle) recreation-related spending in Arizona for 2017 is $2.64 billion or $1.6 billion in gross state product (1).”

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As the Prescott Valley Outdoor Summit website states, “Prescott Valley sits at the very center of the state at an elevation of 5,026′. Surrounded by mountains, forests, rolling hills, and hundreds of square miles of state land, the region boasts countless campground sites, endless off-road trails and outdoor destinations. This is a mecca for outdoor enthusiasts and gateway to the most beautiful destinations Arizona has to offer. The Prescott Valley Town Center, adjacent the event, is home to hotels, restaurants and activities for both adults and kids alike.”

For more info on the Prescott Valley Outdoor Summit, go to PrescottValleyOutdoors.com.

1) Duval, D., & Bickel, A. (2020). (rep.). THE ECONOMIC VALUE OF TRAILS IN ARIZONA: A Travel Cost Method Study – TECHNICAL REPORT (pp. 18–18). Tuscon, AZ: University of Arizona.


About the Fain Family Foundation


The Fain Family Foundation (FFFoundation) was established by the Fain Family of Prescott Valley, AZ in 1999 to promote the design, development, sustainability, and growth of the community. The FFFoundation continuously reinvests in the Prescott Valley region, ensuring the Fain ethos of operating with a higher purpose is achieved.

Past and future initiatives of the FFFoundation include donations and gifts of land for Humboldt Unified School District, Prescott Valley YMCA, and The Town of Prescott Valley. Initiatives also include support of local non-profits such as the Boys & Girls Club of Central Arizona, to spur economic development and enhance the quality of life for families and businesses of the Prescott Valley region.

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